BRAND STRATEGY
Differentiate Your Brand Identity and cut through the noise
Differentiate or Disappear: A Clear Brand Identity is Critical
In today's saturated marketplace, a strong brand identity isn't just nice to have—it's essential for survival. A well-crafted brand identity sets you apart from competitors, builds customer loyalty, and drives business growth.
59%
(Nielsen)
23%
(Lucidpress)
77%
(Circle Research)
INTERNAL IDENTITY
Building an unforgettable brand starts with establishing an internal identity as a company. The greatest companies do this! It is impossible to attract your ideal customers without knowing who you are first!
We will help you craft a compelling since of internal identification... We will take you step by step through a guided branding strategy to help clarify who you are as a company, who you champion, and where you plan to go...
PURPOSE
Why does your company exist? This becomes the rallying cry for both future clients and internal talent.
MISSION
What is your company committed to and how does your company plan to achieve its goals
VISION
What does the future look like after achieving your mission? Visualize and describe an improved future you have helped shape through your company's impact.
VALUES
What do you stand for and against? This creates an internal compass that guides the direction of your company, products, and culture.
IDEAL CUSTOMER
You can't be all things to all people... Every business has ideal customers they are best equipped to serve and it is critical that you identify exactly who they are before investing time and money into marketing that will fall on def ears, or worse, that brings in the wrong kind of customer.
We will take the time to help you to define your ideal customers so you know exactly how your customer prefers to communicate, where to find them, how to reach them, and so that you kno how to develop compelling offers they can't resist.
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Competitor Analysis
You can never have enough intel... Just like sports teams review tape, political candidates research their opponents, and boxers study the who they are about to fight. You must have a clear understanding of who your competition is and how you stack up against your competition so you know which fights to take and which you should avoid?
DIRECT COMPETITORS
Who does what you do exactly? What do they say? Where do they adverstise? What do they offer? What do they charge?
IN DIRECT COMPETITORS
What else competes with you to solve the same problem in a different way? How else can your customer invest to achieve the sam or similar result?
ADVANTAGES
Why is your company, product, or service superior to your direct and indirect competitors?
DISADVANTAGES
Where is your competition strong and how do they provide your customer an advantage over your product or service?
Brand Personality
Constructing the dimensions of your brand's personality is essential to ensuring consistency when communicating with your customer base, no matter who happens to be the one communicating.
The larger you grow, the more important it is to have a defined brand personality to avoid loosing your way as more voices and opinions join your company as it grows!
BRAND VOICE
Tone and style of communication to be reflected in the brand brief (e.g., formal, casual, authoritative).
Vernacular
The unique words and phrases that are easily recognizable by your target audience!
ATTRIBUTES
Brand attributes encompass elements such as brand values, personality traits, visual style, and communication tone, all creating a unique brand experience.
PURPOSE
The underlying reason for a brand's existence beyond just making a profit it seeks to address this seeks to address through its products, services, and actions.
COMMUNICATION STRATEGY
Communication consistency will dictate whether or not your customer will remember you when it matters. As consumers are more and more inundated with marketing 'noise', having a clear and concise communication strategy will allow you to cut through the loud marketing chatter and be heard and preferred by your ideal customers.
Core messaging
Core messaging helps to build boundaries around your communication ensuring communication stays "on brand".
Brand story
How do you fit into your customer's story? When creating your brand story, we explore your customer's story and how you fit into it.
hook
Why is your company, product, or service superior to your direct and indirect competitors?
brand promise
Where is your competition strong and how do they provide your customer an advantage over your product or service?
VISUAL BRAND IDENTITY
Constructing the dimensions of your brand's personality is essential to ensuring consistency when communicating with your customer base, no matter who happens to be the one communicating.
The larger you grow, the more important it is to have a defined brand personality to avoid loosing your way as more voices and opinions join your company as it grows!
Logos
Why does your company exist?
Brand Marks
What is your company committed to?
usage guide
What does the future look like?
color palatte
What do you stand for and against?
typogRAphy
What does the future look like?
FAQs
Brand strategy is the comprehensive plan for defining and promoting your brand's identity, values, personality, and positioning in the market. It serves as a guiding framework for all brand-related decisions and initiatives to ensure consistency and alignment with your business goals.
A well-defined brand strategy is crucial because it helps differentiate your business from competitors, builds brand recognition and loyalty, and influences customer perceptions and purchasing decisions. It ensures that your brand resonates with your target audience and accurately reflects your company's mission and values.
Not necessarily. A brand refresh or evolution may be recommended if your current brand no longer aligns with your business goals, target audience, and/or market positioning... or when you do not have any or just a branding strategy.
Brand strategy costs can range significantly based on the scope of work, but most professional engagements start around $10,000 for small businesses and $25,000+ for larger organizations. Factors like research needs, creative asset development, and implementation requirements impact the overall investment.
At MODRN we find branding critical for establishing effective marketing strategies and we include brand strategy with our marketing plans. We don't want expensive branding costs to hold back the effectiveness of your performance.
At MODRN Digital, our brand strategy bring extensive experience working with businesses across industries. We work with you to deeply understand your brand, customers, and market landscape. Our collaborative process ensures complete stakeholder alignment and a brand strategy that drives measurable business results.
Still have questions?
Let's talk! Do not worry about salesly pressure from our team, we have helped hundreds of business just like yours. We'd love to help you!